Taste of Philly

Dilemma: An up and coming marketing company wanted to penetrate more deeply into existing accounts, spreading the word about their many capabilities to departments not currently using their services.

Solution: Wake Up to Renaissance! We used items from a variety of product categories and worked around the "Wake Up" theme. Items such as a mug with coffee, custom box of cereal, “newspaper” and “alarm clock” were packaged in a custom box. Salespeople delivered packages to departments during the early morning hours, along with donuts or bagels.

Results: Sales from new departments within existing customers increased resulting in two new company store programs.